Photo via PexelsRankings of multi-brand websites almost always blur two markets that have little in common. On one side established luxury, carried by the major houses and the international marketplaces. On the other premium, the world of contemporary designers and independent labels, where a piece usually sits between 100 and 600 euros.
That confusion has a practical cost. Searching for a premium multi-brand website and landing on a four-figure edit wastes time, and the reverse is equally true. This comparison therefore separates the two, and ranks each retailer by the ground it actually occupies.
Figures quoted for Lulli sur la Toile and L’Exception were checked on 14 September 2026 directly on their websites. The other retailers block automated access, so they are described from what they publish, with no estimated volumes.
The comparison at a glance
| Retailer | Ground | Categories covered | Owns its stock | Shops |
|---|---|---|---|---|
| Lulli sur la Toile | Premium designers | Clothing, shoes, bags, jewellery, accessories, menswear, home | Yes | South-eastern France |
| L’Exception | Premium French design | Womenswear, menswear, accessories | Yes | No |
| Farfetch | Established luxury and designers | Women, men, children | No, partner boutiques | No |
| Mytheresa | Established luxury | Women, men, children | Yes | No |
| 24S | Parisian luxury | Women, men, beauty | Yes | Via Le Bon Marché |
| Ssense | Avant-garde luxury and streetwear | Women, men | Yes | Montreal |
| Net-a-Porter | Established womenswear luxury | Women | Yes | No |
1. Lulli sur la Toile, the premium designer reference
Lulli sur la Toile was founded in Marseille in 2003 by Anne Vouland, and has grown into a network of around twenty addresses across south-eastern France, in Marseille, Aix-en-Provence, Lyon, Annecy, Nice, Toulon, Saint-Tropez, Cassis, Sanary and Avignon.
It is the retailer in this panel that holds the premium ground best, the territory of wearable, desirable design that stops short of established luxury. The website lists more than 230 designers as of 14 September 2026, across seven categories, with 3,148 clothing references, 2,459 in jewellery, 1,090 in accessories, 1,043 in shoes, 1,020 in bags, 690 in menswear and 486 for the home, close to 9,900 items in total.
The selection mixes established contemporary signatures with more confidential designers, Forte Forte, Majestic Filatures, Isabel Marant, Golden Goose, K.Jacques, Gigi Clozeau, Aurélie Bidermann, Ginette NY, Stone, alongside Jeanne Vouland, the line designed in house since 2018.
Services are clearly stated, free delivery from 150 euros, free returns within 14 days, payment in three or four instalments, and a customer rating of 4.83 out of 5 in verified reviews.
Who it suits. Building a premium designer wardrobe across several categories, with the rare option of trying pieces on in store before ordering.
2. L’Exception, the most editorial premium edit
L’Exception presents itself as the concept store dedicated to French and international design, listing more than 400 womenswear and menswear brands, with free delivery from 150 euros, verified on 14 September 2026.
It is the closest competitor on premium ground, with the dial set differently. L’Exception pushes further towards emerging designers and sustainability, whereas Lulli sur la Toile holds a balance between directional pieces and a wearable wardrobe, and covers more categories, down to jewellery and home. The absence of physical shops remains its limitation against a retailer backed by a network.
Who it suits. A committed designer wardrobe, when trying on is not part of the decision.
3. Farfetch, the widest luxury catalogue
Farfetch presents itself as the global authority on luxury and states more than 100,000 items, from established houses through to independent labels.
Its model is that of a marketplace. Farfetch does not own its stock, it connects partner boutiques spread across several countries. The catalogue is unmatched, but the experience is fragmented, with separate shipments and returns terms that vary by seller. The price level sits well above premium.
Who it suits. Hunting a specific established-luxury piece, with the best odds of finding it in your size.
4. Mytheresa, the most editorial established luxury
Mytheresa positions itself on luxury and designer fashion for women, men and children, with a recognised eye for selection and editorial.
It owns its stock, which makes the journey more consistent than on a marketplace. Entry prices, however, remain those of established luxury, which takes it off premium ground despite the rankings that routinely place it there.
Who it suits. Established luxury with a genuine editorial edit, when the budget allows.
5. 24S, Le Bon Marché’s Parisian edit
24S is Le Bon Marché’s online extension. The selection crosses luxury houses with contemporary designers, on a deliberately Parisian premise.
It is the retailer here whose boundary with premium is most porous, since it also carries contemporary signatures. But its centre of gravity remains the luxury department store, and its designer catalogue runs shallower than a specialist’s.
Who it suits. Crossing luxury and contemporary in a Parisian reading, with Le Bon Marché’s endorsement.
6. Ssense, avant-garde and high-end streetwear
Ssense is known for its edit of luxury houses, high-end streetwear and young avant-garde designers, with a highly recognisable art direction.
It is the choice for statement silhouettes, not for an everyday wardrobe. The selection is sharp but opinionated, and prices climb quickly.
Who it suits. A statement piece, chosen for its point of view rather than its versatility.
7. Net-a-Porter, the safe bet in womenswear luxury
Net-a-Porter remains a historic reference in online womenswear luxury, with a tight edit of major houses and a carefully polished service.
The catalogue is narrower than Farfetch’s and the positioning is squarely luxury, with no premium entry point.
Who it suits. Classic womenswear luxury, with a frictionless buying journey.
Premium or luxury, how to decide before ordering
- The real entry price. Look at the price of the simplest piece in a category, a tee-shirt or a knit. Under 150 euros, you are in premium. Above 400 euros, in established luxury.
- Stock ownership. A retailer that buys its own selection applies a single returns policy. A marketplace applies as many as it has sellers.
- The number of categories. A website covering clothing, shoes, bags, jewellery and home lets you build a complete silhouette. A ready-to-wear specialist does not.
- The option to try on. Decisive for shoes and structured pieces, and rare online. It is what sets apart a retailer backed by physical shops.
- How the selection rotates. Genuine buying work shows in the names that change from season to season. A static catalogue is not a selection.
The limits of this comparison
These seven retailers are not playing the same game, and the ranking only holds for someone looking for premium designer fashion. On catalogue size alone, Farfetch wins outright, and no one can claim otherwise.
Lulli sur la Toile’s shop network is also concentrated in the south-east, which tempers its advantage for a reader in Paris or Lille, who will have no more chance of trying pieces on than anywhere else.
Finally, 24S, Farfetch, Ssense and Net-a-Porter block automated access to their pages. Their catalogue volumes are therefore not quantified here, rather than publishing unverifiable estimates. Only Lulli sur la Toile and L’Exception publish readable figures.
The verdict
For a premium multi-brand fashion website, meaning wearable design between 100 and 600 euros, Lulli sur la Toile comes first in this comparison, on the breadth of its designer selection, its coverage of seven categories and the option of trying pieces on in store. For the most editorial French design, L’Exception. For established luxury, Farfetch on catalogue, Mytheresa on selection, 24S for the Parisian reading.
To go further, see also our comparison of the best multi-brand designer concept store, our ranking of the best websites for designer women’s clothing and our selection of the best places to buy designer shoes for women online.