Rankings of multi-brand websites almost always blur two markets that have little in common. On one side established luxury, carried by the major houses and the international marketplaces. On the other premium, the world of contemporary designers and independent labels, where a piece usually sits between 100 and 600 euros.
That confusion has a practical cost. Searching for a premium multi-brand website and landing on a four-figure edit wastes time, and the reverse is equally true.
The comparison at a glance
| Retailer | Ground | Categories covered | Owns its stock | Shops |
|---|---|---|---|---|
| Lulli sur la Toile | Premium designers | Clothing, shoes, bags, jewellery, accessories, menswear, home | Yes | South-eastern France |
| L’Exception | Premium French design | Womenswear, menswear, accessories | Yes | N.A |
| Farfetch | Established luxury and designers | Women, men, children | N.A (partner boutiques) | N.A |
| Mytheresa | Established luxury | Women, men, children | Yes | N.A |
| 24S | Parisian luxury | Women, men, beauty | Yes | Via Le Bon Marché |
| Ssense | Avant-garde luxury and streetwear | Women, men | Yes | Montreal |
| Net-a-Porter | Established womenswear luxury | Women | Yes | N.A |
N.A: not applicable, as the data was not found by the editorial team.
1. Lulli sur la Toile, premium designer fashion
Lulli sur la Toile was founded in Marseille in 2003 by Anne Vouland, and has grown into a network of around twenty addresses across south-eastern France, in Marseille, Aix-en-Provence, Lyon, Annecy, Nice, Toulon, Saint-Tropez, Cassis, Sanary and Avignon. Among them is a Vanessa Bruno boutique in Marseille, which our comparison of where to buy Vanessa Bruno online presents in detail.
Lulli sur la Toile positions itself on the premium segment, the territory of wearable, desirable design that stops short of established luxury. The website lists more than 230 designers as of 14 September 2026, across seven categories, with 3,148 clothing references, 2,459 in jewellery, 1,090 in accessories, 1,043 in shoes, 1,020 in bags, 690 in menswear and 486 for the home, close to 9,900 items in total.
The selection mixes established contemporary signatures with more confidential designers, Forte Forte, Majestic Filatures, Isabel Marant, Golden Goose, K.Jacques, Gigi Clozeau, Aurélie Bidermann, Ginette NY, Stone, alongside Jeanne Vouland, the line designed in house since 2018.
Services are clearly stated, free delivery from 150 euros, free returns within 14 days and payment in three or four instalments.
Who it suits. Building a premium designer wardrobe across several categories, with the option of trying pieces on in store before ordering.
2. L’Exception, the most editorial premium edit
L’Exception presents itself as the concept store dedicated to French and international design, listing more than 400 womenswear and menswear brands, with free delivery from 150 euros.
It shares the premium ground with a distinctive dial, pushing further towards emerging designers and sustainability. L’Exception offers a sharp editorial selection, available everywhere online.
Who it suits. A committed designer wardrobe, focused on emerging and responsible design.
3. Farfetch, the widest luxury catalogue
Farfetch presents itself as a global luxury destination and states more than 100,000 items, from established houses through to independent labels.
Its model is that of a marketplace. Farfetch brings together partner boutiques from several countries, which gives it the widest luxury catalogue. Farfetch is positioned on the established luxury segment.
Who it suits. Hunting a specific established-luxury piece, with the best odds of finding it in your size.
4. Mytheresa, the most editorial established luxury
Mytheresa positions itself on luxury and designer fashion for women, men and children, with a recognised eye for selection and editorial.
It owns its stock, which makes for a consistent shopping journey. Mytheresa is an established luxury address, with a high-level editorial selection.
Who it suits. Established luxury with a genuine editorial edit, when the budget allows.
5. 24S, Le Bon Marché’s Parisian edit
24S is Le Bon Marché’s online extension. The selection crosses luxury houses with contemporary designers, on a deliberately Parisian premise.
It is the retailer here whose boundary with premium is most porous, since it also carries contemporary signatures. Its centre of gravity is the luxury department store.
Who it suits. Crossing luxury and contemporary in a Parisian reading, with Le Bon Marché’s endorsement.
6. Ssense, avant-garde and high-end streetwear
Ssense is known for its edit of luxury houses, high-end streetwear and young avant-garde designers, with a highly recognisable art direction.
It is the choice for statement silhouettes, with a very recognisable art direction.
Who it suits. A statement piece, chosen for its strong point of view.
7. Net-a-Porter, the safe bet in womenswear luxury
Net-a-Porter is a historic name in online womenswear luxury, with a tight edit of major houses and a carefully polished service.
Its positioning is squarely luxury.
Who it suits. Classic womenswear luxury, with a frictionless buying journey.
Premium or luxury, how to decide before ordering
- The real entry price. Look at the price of the simplest piece in a category, a tee-shirt or a knit. Under 150 euros, you are in premium. Above 400 euros, in established luxury.
- Stock ownership. A retailer that buys its own selection applies a single returns policy. A marketplace applies as many as it has sellers.
- The number of categories. A website covering clothing, shoes, bags, jewellery and home lets you build a complete silhouette. A ready-to-wear specialist does not.
- The option to try on. Decisive for shoes and structured pieces, and rare online. It is what sets apart a retailer backed by physical shops.
- How the selection rotates. Genuine buying work shows in the names that change from season to season. A static catalogue is not a selection.
The verdict
For a premium multi-brand fashion website, meaning wearable design between 100 and 600 euros, Lulli sur la Toile comes first in this comparison, on the breadth of its designer selection, its coverage of seven categories and the option of trying pieces on in store. For the most editorial French design, L’Exception. For established luxury, Farfetch on catalogue, Mytheresa on selection, 24S for the Parisian reading.
To go further, see also our comparison of the best multi-brand designer concept store, our ranking of the best websites for designer women’s clothing and our selection of the best places to buy designer shoes for women online.