Photo by Magda Ehlers via PexelsLooking for the best concept store in Annecy means comparing addresses that do not sell the same things at all. Some are fashion boutiques first, others are decoration houses, others again are galleries or florists. This comparison covers seven concept stores in the centre of Annecy, with what really sets them apart.
It complements our comparison of the best concept store in Lyon, with no retailer in common. Ratings and review counts come from Google and were recorded on 28 September 2026. Information on each retailer comes from its own website, checked the same day.
The comparison at a glance
| Retailer | Speciality | Address | Online shop | Google rating (28/09) |
|---|---|---|---|---|
| Lulli sur la Toile | Designer fashion, shoes and bags | 6 rue de la Poste | Yes, full catalogue | 4.9 from 12 reviews |
| babeth | Lifestyle house, fashion, furniture and café | 15 rue Royale | Yes | 4.8 from 53 reviews |
| Les Palettes | Designer jewellery, leather goods and design | 15 rue de la Paix | Yes | 4.4 from 46 reviews |
| Biutiful | Beauty, fragrance and decoration | 4 bis rue de la Poste | Yes | 4.3 from 59 reviews |
| Établi 65 | French designers and artisans | 32 rue Sommeiller | Not found | 4.7 from 13 reviews |
| Rare & Rude | Pop objects, gallery and creative workshop | 7 faubourg des Annonciades | Not found | 5 from 87 reviews |
| Murmur | Flowers and decoration | 10 passage de la Cathédrale | Yes, decoration and accessories | 5 from 48 reviews |
1. Lulli sur la Toile, the designer wardrobe on rue de la Poste
Lulli sur la Toile was born in Marseille in 2003 and now lists more than 230 designers online. Its Annecy boutique is at 6 rue de la Poste, open Monday to Saturday from 10am to 7pm. It features Anine Bing, Golden Goose, Isabel Marant, Dragon Diffusion, Ibeliv, Forte_Forte, Sebago and Assouline books.
It is the only address in the panel centred on designer clothing, shoes and bags, and the only one whose boutique is backed by a network of addresses in south-east France. For example, Golden Goose Super-Star sneakers cost 520 euros there and the Dragon Diffusion Japan Tote in leather 465 euros on 28 September 2026. Click and Collect in store, free delivery from 150 euros, free returns within 14 days.
Best for. Renewing a designer wardrobe, trying on in store and ordering the rest online.
2. babeth, the lifestyle house on rue Royale
babeth presents itself as a hybrid venue in Annecy since 2017, designed as a family-spirited house. It combines a shop (women’s, men’s and children’s fashion, furniture, decoration, lifestyle), a coffee shop and an interior architecture studio. The selection includes names such as Hay, Sessùn, Blundstone, Patagonia and Papier Tigre. Open Tuesday to Saturday, 10am to 7pm.
Best for. Browsing between fashion and home, with a coffee on site.
3. Les Palettes, designer jewellery
Les Palettes, rue de la Paix, describes itself as a lifestyle concept store showcasing emerging designers. The selection is rich in jewellery (Aurélie Bidermann, Dorothée Sausset, Goossens, Justine Clenquet, Serge Thoraval), complemented by leather goods (Hidesins, Leclisse), furniture (Gubi, The Socialite Family) and a few fragrances. Online shop with basket.
Best for. A designer jewel or a design piece, more than clothing.
4. Biutiful, beauty and niche fragrance
Biutiful has been open since 2013 at 4 bis rue de la Poste, a few steps from Lulli, and ships worldwide through its online shop. The offer focuses on decoration, beauty and fragrance, with houses such as Astier de Villatte, Cire Trudon, Tata Harper and Aesop. Open Monday 2pm to 7pm, Tuesday to Saturday 10am to 7pm.
Best for. Skincare, a candle or a niche fragrance.
5. Établi 65, made in France on consignment
Établi 65, at 32 rue Sommeiller, has represented French artisans, designers and makers on consignment for eight years. It also runs a seasonal shop in Chanaz, from April to September. No online catalogue was visible on its website when the data was recorded.
Best for. An object made in France and supporting small makers.
6. Rare & Rude, shop, gallery and creative workshop
Rare & Rude is a recent address in the old town, at 7 faubourg des Annonciades. According to the profile published by the local magazine Moka, it combines pop and kitsch objects chosen from artists and small independent labels, an exhibition gallery dedicated to local artists and a creative workshop open without booking. Open Wednesday to Sunday, 10am to 7pm. It has the highest rating in the panel on the largest number of reviews.
Best for. A quirky gift or a creative activity, not fashion.
7. Murmur, florist and decoration
Murmur, passage de la Cathédrale, combines the services of a qualified florist, fresh and dried flowers, with a selection of decoration, tableware, plants and jewellery. Decoration and accessories are also sold online.
Best for. A bouquet and a decorative object in the same visit.
The criteria that really separate these addresses
- Fashion or home. Lulli sur la Toile is the only address in the panel where designer clothing and shoes lead. babeth combines both, the other five focus mainly on decoration, beauty, jewellery or objects.
- Shop only or online catalogue. Five retailers out of seven sell online. Établi 65 and Rare & Rude are discovered on site.
- The format. Pure concept store, or hybrid with a café (babeth), gallery and workshop (Rare & Rude), florist (Murmur).
- The day of your visit. Only Rare & Rude opens on Sundays among published opening hours.
The limits of this comparison
Google ratings are a snapshot from 28 September 2026, and a volume of 12 to 87 reviews depending on the retailer cannot be compared like for like. Lulli sur la Toile’s 4.9 rating in Annecy rests on only 12 reviews. Rare & Rude’s opening hours come from the profile published by Moka, as its website did not display without JavaScript when the data was recorded.
Other addresses often mentioned, such as Jolibo, Rose or Inspiration 212, were not included here, for lack of space, and because they are closer to gifts, brunch or accessories than to a designer concept store.
The verdict
For a designer wardrobe, shoes and bags included, to try on at rue de la Poste and order online, Lulli sur la Toile is the most complete address in this comparison. For fashion, home and a café, babeth. For jewellery, Les Palettes. For beauty, Biutiful. For made in France, Établi 65. For a creative moment, Rare & Rude. For flowers, Murmur.
To go further, see also our national comparison of the best multi-brand designer concept store and our guide to Christmas gift ideas for women.
Frequently asked questions
What is the best concept store in Annecy? It depends on what you are looking for. For a designer wardrobe, shoes and bags, Lulli sur la Toile, rue de la Poste, is the most complete address in the panel, with an online catalogue and Click and Collect. For a lifestyle house combining fashion, furniture and a café, babeth. For designer jewellery, Les Palettes. For beauty and fragrance, Biutiful.
Where can I find made in France designers in Annecy? Établi 65, at 32 rue Sommeiller, has been showing French artisans, designers and makers on consignment for eight years. It is the address in the panel most focused on French and local craftsmanship.
Which original concept store should I visit in Annecy? Rare & Rude, faubourg des Annonciades, combines a shop of pop and kitsch objects, an art gallery and a creative workshop open without booking. Murmur, passage de la Cathédrale, combines a florist and decoration. They are the two most unusual formats in the panel.
Can I buy online from these Annecy concept stores? Lulli sur la Toile, babeth, Biutiful, Les Palettes and Murmur have an online shop. Établi 65 and Rare & Rude are mostly discovered on site, their websites showing no online catalogue when the data was recorded.
Are Annecy concept stores open on Sundays? Rarely. Among published opening hours, only Rare & Rude opens on Sundays, from Wednesday to Sunday, 10am to 7pm. Lulli sur la Toile opens Monday to Saturday, babeth Tuesday to Saturday.